AUCKLAND, Thursday: Leading data-led marketing consultancy MBM has become the first NZ channel partner for San Francisco customer data company Segment in New Zealand.
MBM managing partner Alysha Delany said: This partnership recognises MBM’s capability to support Segment’s Customer Data Infrastructure [CDI] and help organisations with their data integrity, governance and management processes.
“The Segment mantra of ‘Collect your data once. Empower every team’ is becoming increasingly important for clients who are looking at how best to aggregate data and personalise their approach to drive customer engagement.
“We’re excited to be able to support this fantastic technology, enabling our customers to get ahead of the game.”
To obtain certification, MBM had to prove their depth in technical and process proficiency to lead the adoption of Segment for New Zealand businesses. In return, MBM is able to work with the world’s top customer data infrastructure to develop best-in-class solutions for New Zealand clients.
“Segment has a roster of some of the world’s leading brands like Levis, Glossier and Intuit, alongside many exciting start-ups which have great use of data at the heart of their success,” Delaney said.
“Define once, pipe anywhere.”
“Data and marketing technology continues to experience significant growth globally all while businesses continue to struggle with how to develop and create an effective data-driven organisation. Segment enables brands to leapfrog their competition by gathering, analysing and powering data to drive growth and prosperous customer connections.”
A recent survey showed the percentage of firms identifying themselves as being data-driven has declined in each of the past three years, from 37.1% in 2019 down to 31.0% in 2019. MBM expects this to be even more pronounced in New Zealand, due to a limited talent base but an increasing scope for marketing and digital departments.
“We’re excited to work with Segment, as their product works seamlessly with existing marketing and advertising technology stacks to give organisations control and standardisation to future-proof their data definition and collection methodology, and provide a ‘define once, pipe anywhere’ functionality,” Delaney said.
“If you want your brand and organisation to make the most of the mountain of data available to them, then you should be talking with MBM today about a solution which works for you.”
About MBM
MBM (McCready Bale Media) was founded in 2010 and aims to bring success to clients through the power of data-led communications. The Analytics and Data Services include data audits and solution design, capability assessment and maturity modelling, measurement & analytics and data science consulting. MBM is New Zealand’s most certified Google Marketing Platform Partner, producing globally recognised work with Google Cloud for Marketing and is known for strategic thinking, effectiveness and being a collaborative partner for clients.
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