AUCKLAND, Monday: Independent agency Central Agency launched a Cystic Fibrosis NZ new campaign aiming to raise vital funds and awareness for common life-limiting genetic condition.
The Give a F—* for CF campaign developed by leverages the attention it grabs and uses it as a trojan horse to deliver a very real message about the realities of life with cystic fibrosis.
Cystic Fibrosis ceo Jane Bollard said: “There is some tongue-in-cheek humour to it, and we believe in this day and age, more so than genuine offence.
“Campaign aims to challenge apathy and turn heads, in particular appealing to the under 35 age group.”
“In fact, when we pair the ‘F’ to a genuine way of helping (funding, few hours of volunteer time etc) it actually removes the power of the ‘F word’ as a swearing and replaces it with an act of generosity.”
A digital and social campaign will support the usual street appeal and fundraising undertaken by the team at CFNZ and surrounding communities from 12-18 August.
Cystic fibrosis is a genetically inherited condition, which affects the lungs and digestive system. Characterised by thick mucus in the lungs, cystic fibrosis often results in serious chest infections and impacts greatly on the persons’ quality and length of life.
Donations fund emotional and practical help from dedicated CF social workers, advocacy for the funding of essential medicines, research into new treatments and eventually, a cure.
Share this Post
