PARIS, Today: New Zealand tasted modest success with two entries making the finals for first ever Gerety Awards – the winners were both out of France and the USA.
VMLY&R scored in the TV/Cinema category with Life Direct RIP Simon, while Clemenger BBDO was shortlisted in Craft for NZ Transport Authority Belted Survivors.
“The Geretys are named for the copywriter who coined the phrase A Diamond is Forever.”
The Grand Prix winners Were Lola MullenLowe Paris (for Hidden Flag), McCann New York (Changing the Game), and AMV BBDO London for Viva La Vulva (pictured … surprise!)
The Geretys are named for Frances Gerety, the copywriter who coined the phrase A Diamond is Forever in 1948.
- www.geretyawards.com
- All winners here
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