SYDNEY, Today: NZ outdoor specialists JCDecaux, VMO, Lumo, Shout Media, VMO and Phantom Bill Stickers are among the Kiwi guests attending AdTech: OOH Sydney, which gets underway at Hoyts Broadway in one month – on Wednesday 11 September.
“We’ve been super impressed that dozens of media owners from New Zealand are flying in for the event,” said organiser Russ Curry, of Sydney’s Ministry of New Media.
“AdTech: OOH – Sydney has become a phenomenal success story,” he said. We think it says something very positive about the out-of-home industry in Australia and New Zealand as well.
“The focus is automation, programmatic buying, marketplaces, media exchanges and revenue management.”
“With only a minimal marketing effort so far; today we have a room of 60+ people, with the likelihood that we will double that number before the event actually takes place.”
The global AdTechs are run by the Ministry of New Media, an events business based in Paris and London.
The series’ focus is automation, programmatic buying, marketplaces, media exchanges and revenue management.
The global tour continues after Sydney to New York, Amsterdam, Dubai, London, and Toronto.
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