AUCKLAND, Today: The 2019 IAB New Zealand Digital Advertising Awards winners were announced at a black-tie event held at the Auckland War Memorial Museum last night.
The big winner of the night was MBM, which took out Agency of the Year. Also making multiple visits to the stage were MediaWorks, Big Mobile, NZME, FCB, and TVNZ,
The evening brought together over 300 people to celebrate excellence in digital media.
IAB ceo Gill Stewart said: ‘This is a record year for these awards. Entries more than doubled on last year, with finalists announced across 22 categories, up from 17 last year.
“The high calibre of entries was noted by the panel of 50 judges,” said IAB ceo Gill Stewart.
“The IAB will publish a full set of images from last night – at iab.org.nz – later today.”
The winners in each of the four category divisions (Sales Excellence and Ad Operations, Best Use of Media, Data & Effectiveness, and the Grand Awards are …
- Display Sales Excellence: Direct Digital Sales Team, led by Matt Fussell MediaWorks
- Mobile Sales Excellence: James Cartwright, Big Mobile
- Video Sales Excellence: Laura Craig, MediaWorks
- Junior Ad-Ops Person of the Year: Tianze Yu, Big Mobile
- Senior Ad-Ops Person of the Year: Mel Evans, NZME
- Best use of Audio (sponsored by MediaWorks): Spark Project Laya, Digital Commons
- Best Use of Mobile (sponsored by Stuff): Kauri Dieback, FCB
- Best Use of Native (Verizon Media): Southern Cross Health Society, NZME and MBM
- Best Use of Social (sponsored by Facebook): Ethique #giveupthebottle, Alysha Delany, MBM
- Best Use of Video (sponsored by Taboola): Ministry of Education: Oat the Goat, TVNZ/FCB
- Best Use of Multi-Channel Integration: The Little Christmas Nudge, FCB/NZME
- Best Use of Data: Audience Modelling (Trade Me): Switch Stop, FCB
- Best Use of Data: Measurement Solution (Nielsen Media): Switch Stop, FCB
- Best Use of Programmatic (The Trade Desk): Flexigroup, Keila Bituin, MBM
- Best Use of Search Engine Marketing and/or Search Engine Optimisation (Google): Creating a competitive advantage leveraging AI and Google Ad Smart Bidding Strategies, Harmoney
THE GRAND AWARDS
- Digital Product of the Year: Driving online conversion on a pay for performance basis, S.L.I.C.E. Digital
- Digital Start-Up of the Year: OneRoof, NZME
- Emerging Talent (Marsden Inch): Campbell Jarvis, MBM
- Council Member of the Year: Michael Buhagiar, Big Mobile
- Service to the Industry: Alysha Delany, MBM
- Agency of the Year (Google): MBM 2018: A year of growing digital talent, data analytics and business results
- Grand Prix (sponsored by Google): Tianze Yu, Big Mobile
The sponsors
The IAB sponsors were Facebook, Google, Marsden Inch, MediaWorks, Nielsen Media, Stuff, Taboola, The Trade Desk. Trade Me, Verizon Media.
The photos
IAB will be publishing a full set of images from last night – at www.iab.org.nz. These will go up this evening.
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