WELLINGTON, Today: Clemenger BBDO and Sweetshop have conjured up a very cool spot that aims to show Kiwi families what a warm home could really mean for them.
The spot, released last month, launches the second phase of Warmer Kiwi Homes grants, letting buyers know they could be eligible for two thirds off the cost of heaters and insulation.
The actors may be amateurs – but they simply radiate warmth.
“The actors may be amateurs – but they simply radiate warmth.”
Finding its two heroes was integral to the charm of the storytelling, says Sweetshop director, Louis Sutherland: “We wanted to bring a balance of raw presence and playfulness to keep the spot relative but fun.
“Our lead boy Inoke was a great find and at only six years old, he did pretty ace for his first shoot.”
The spot marks the first in a line of work set to be released by EECA and Clemenger over the next few weeks.
CREDITS
Client: Warmer Kiwi Homes (EECA)
Creative Agency: Clemenger BBDO Wellington
Production Company: The Sweetshop
Director: Louis Sutherland
Media Agency: OMD
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