AUCKLAND, Monday: Social Partners, a division of K Rd-based PR agency 818 which specialises in the entertainment sector, has sealed a deal with NZ artists’ agency Gail Cowan Management to represent its stable of talent in the social media space.
Specialising in social partnerships between brands and individuals with engaged followings, Social Partners will work with actors Sally Martin, Ria Vandervis and Antonia Prebble, and presenter/broadcaster Jason Gunn.
“The talent that GCM represent completely align with our vision to work with people that audiences respect, aspire to and engage with,” says Social Partners MD Chris Henry.
“Chris always shows the utmost professionalism and he understands our need for integrity around any product endorsement.”
Gail Cowan said: “Chris has always shown the utmost professionalism and he fully understands our need for authenticity and integrity around any product endorsement.
“We are looking forward to seeing his brand develop and the benefit that brings to our talent, allowing us to get back to our core business and fully engage with our passion for drama!”
Social Partners have also confirmed the appointment of Lauren Mitchell as campaign producer.
With experience driving influencer and content campaigns at The Social Club mixed with her experiential and social knowledge at MKTG, Mitchell will join the team in late September with a focus on creating talent-led social campaigns, as well as fostering relationships with key agencies and brands.
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