SINGAPORE, Wednesday: New Zealand has at least 26 pieces of work – out of 149 entries – through to the first shortlists at the Spikes Asia (with several more categories to come). Colenso BBDO has five finalists, Saatchi & Saatchi five, DDB four, FCB four, Clemenger BBDO two, and Stanley St one.
Also featuring in the shortlists are Goodoil, Blockhead, Franklin Rd, Film 360, Eight, MediaCom, Wavemaker, Finch, Liquid, and Sweetshop.
“The eventual winners will be announced tomorrow (and published in M+AD Monday).”
The shortlists announced so far: Brand Experience & Activation, Creative eCommerce, Design, Digital Craft, Digital, Direct, Film, Media, Mobile, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, and Radio & Audio.
The eventual winners will be announced tomorrow (and published in M+AD Monday).
A warning
M+AD waded through all 20-odd categories – each a separate, complicated PDF – to extract these results. There will be mistakes. Email ed@mad-daily.com, and we’ll update.
THE NZ SHORTLISTS
Travel/Leisure: DDB/Blockhead/Scoundrel, Lotto Powerball
Use of mobile & devices: Colenso BBDO/Creature
B2B: Colenso BBDO Spark Kupu, Creature/Franklin Rd
Mobile Apps: Colenso BBDO Spark Kupu, Creature/Franklin Rd
Social for Mobile: Stanley St/Film 360, Auckland Transport The most dangerous stunt in the world
New Realities/Voice Activation: Colenso BBDO/Eight/Franklin Rd/MediaCom/Wavemaker,
Creative Effectiveness: Colenso BBDO, Mars Pedigree Child Replacement Programme
Film Craft: Finch, Spark Generation Voice
Film Craft: Finch, Spark Wedding
Film: DDB/Goodoil/Blockhead, McDonald’s The Day After
Use of Film: DDB/Blockhead/Scoundrel Lotto Powerball Lo5t
Not-for-profit: DDB/Goodoil, Franklin Rd Rescue a Pet
Food/Drink: Colenso BBDO/Sweetshop/Liquid Studios, DB Breweries I’m Drinking it for You
Food/Drink: DDB/Blockhead/Goodoil McDonald’s The Day After
Champions for Change/Best Manager: Saatchi & Saatchi/Eight
Champions for Change/Better Suited To A Man: Saatchi & Saatchi/Eight
Champions for Change/Politely Interrupt: Saatchi & Saatchi/Eight
Champions for Change/Statistically Likely: Saatchi & Saatchi/Eight
Champions for Change/Social Behaviour & Cultural Insight: Saatchi & Saatchi/Eight
Print & Publishing: Clemenger BBDO Belted Survivors – Dylan Chirnside
Radio: Clemenger BBDO Look Right, Look Left – That Time John Key Didn’t
Use of Print. FCB, Office for Seniors Undercover Crosswords
Publishing. FCB, Office for Seniors Undercover Crosswords
Direct: FCB, Office for Seniors Undercover Crosswords
Art Direction: FCB, Education NZ Oat The Goat
- View all the shortlists here
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