SINGAPORE, Today: Chimney APAC creative strategist Mark Pickering has taken M+AD to task for publishing a lightweight personality piece – instead of something more substantive about his new role.
“It might have been more interesting for your readers to hear less of my drivel and more about the business and merger,” he suggests. “It’s an industry-based newsletter, isn’t it?”
Pickering has a point. M+AD does publish too much trivia (along with all the serious news).
“Pickering has a point. M+AD does publish too much trivia (along with all the serious news).”
But, in our own defence, the Chimney story he sent us had little relevance in the NZ market.
And Pickering did start out his email with these words: “I know you’re always keen to hear how travelling Kiwis are doing in their new roles …” which kinda invited the treatment we gave the story.
- Link to Pickering’s original release here
- Last week’ M+AD story
Share this Post
