AUCKLAND, Today: FCB global ceo Carter Murray, in an interview with NZ Herald business reporter Damien Venuto, says NZ provided much of the inspiration that led to the current success of the network.
Venuto writes that Murray’s message has “real resonance” at a time when business confidence in New Zealand has hit the doldrums.
But the advertising boss thinks it’s important to take a broader view and remember that New Zealand still has a lot you can’t find elsewhere. He says he first noticed this when he came here several years ago.
“We took all that DNA from NZ, bottled it through Bryan Crawford, and we now have him transport it into other offices.”
“I really saw New Zealand as a North Star,” he told Venuto.
“When I looked at the rest of the network, I thought about how I could replicate that across the world.”
Murray appointed New Zealand’s Bryan Crawford as the vice-chairman of the global company, a position that has seen him fly across the world and offer mentorships to executives at FCB agencies around the world.
“We took all that DNA from New Zealand, bottled it through Bryan and we now have him transport it into other offices.”
“From New Zealand being the North Star, we now have a constellation of stars.”
- Read the full story here
Share this Post
