SYDNEY, Tuesday: Audience technology platform Eyeota has expanded its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.
Eyeota is the leading source for audience targeting data in New Zealand and Australia.
DOT Loves Data MD Jason Wells said: “We are excited to work with Eyeota as it provides an alternative way to operationalise Segmomento, and the opportunity to tap into a previously inaccessible market.”
DOT Loves Data sources include public and third-party proprietary data such as the NZ Census and the Ministry of Education. Brands and advertisers will be able to access dynamic audience segments that change as their customers change, and ensure the right message reaches the right person, at the right time.
Eyeota’s London-based MD Aaron Jackson said: “Our partnership with DOT Loves Data is a critical step in expanding our solution for advertisers in the New Zealand market who are looking to accurately identify audiences based on socioeconomic variables.
“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”
“We have seen strong demand this year from advertisers in the Oceania region for demographic-focused segments, such as Parents, Retirees and Affluent audiences. This partnership further expands our solution to the New Zealand market and provides marketers access to dynamic real-time and relevant audiences like never before.”
About Eyeota
Eyeota is an audience technology platform that enables the intelligent use of data. We work with advertisers, agencies, data owners and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organisations can make smarter business decisions, understand customers and enrich marketing strategies. Eyeota was founded in 2010 and operates in Europe, Asia, Oceania and the Americas. For more information,
About DOT Loves Data
We take data and translate it into stories. Stories that are simple to digest and easy to action. We have one goal, to take data and find ways for organisations to win with it. We go beyond traditional analysis and deep into the data searching for the story. No data is off limits. We are able to summarise the collective voice of many parties and make this data useful. We have plenty of PhDs walking the halls of course, but also have just as many marketers. It’s the marketing piece that makes us different. We put the answers in the hands of those that need to make decisions, and we do it with style (and scale). Where others have struggled we thrive, because our mission is to make data, whether big or small, accessible and meaningful for all.
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