AUCKLAND, Today: VMLY&R has crafted a new Woman’s Day brand campaign, with a new tvc – inviting readers to go on a ‘vacay’ with the magazine.
Bauer marketing manager Lauren Dyke said: “The campaign premise is that reading a Woman’s Day is like escaping on a mini-vacay, any day.
“People love reading Woman’s Day on holiday, but because it is packed with just the right amount of everything – from the latest royal news, celebrity gossip and powerful real-life reads, to what’s hot in food, fashion, beauty, interiors, wellness, health and more – you don’t have to wait until you’re on vacation.
“You can stop what you’re doing, switch off the devices, put your feet up, and take a Woman’s Day ‘vacay’ wherever you are.
“The tvc launched at the weekend, supported with a multi-platform marketing campaign.”
The campaign features three women reading copies of Woman’s Day in bright, holiday scenes – laying on a hammock, under a sun umbrella, and on a giant pink flamingo pool toy, then the camera zooms out to reveal the ordinary, everyday environments that surround them.
Instead of being on a tropical island, these women are at home, work, and watching their kids’ soccer practice. The campaign tells readers that no matter where they are, they can escape on a ‘vacay’ with Woman’s Day.
Editor-in-chief Sido Kitchin said: “Reading Woman’s Day is a form of escapism from the busy juggle of modern life.”
The new tvc launched on October 20, supported with a multi-platform marketing campaign.
CREDITS
Client: Bauer Media
Editorial Director: Sido Kitchin
Marketing Manager: Lauren Dyke
Marketing Assistant: Jess Bird
Agency: VMLY&R
ECD: Kim Pick
Art Director: Julia Ferrier
Senior Producer: Tim Costar
Business Director: Tracey Potter
Client Service Director: James Johnston
Director: Sacha Stejko
Cam Assist/Data: Petrice Rhodes
Gaffer/Grip: Chris Ruane
Best Boy: Lucas Baur
Art Director: Tristan McLeod
Props Buyer: Ethan King
Art Assistant: Jessica Silk
Art Assistant: Nick Dossett
Wardrobe/Makeup: Coti Herrera
Runner: Vanessa Govorko
Location Manager: Drew Stanton
Stills Producer: Michele Richards
Offline/Grade Editor: Brendon Chan
Motion GFX Editor: Amanda Sasano
Safety: c/o T Costar
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