AUCKLAND, Last night: FCB – with client Foodstuffs Pak’nSave – took out the Grand Effie at the 2019 awards show at Eden Park. The Auckland creative shop was also named Most Effective Agency of the Year.
Clemenger BBDO won the Hardest Challenge title for NZTA Belted Survivors. Most Effective client was Colenso BBDO client DB Breweries (DB marketing director Sean O’Donnell was Most Effective Marketer).
Of the 13 Golds awarded, FCB won three for their work with three clients: A Conversation Starter with Testicular Cancer NZ won in Most Effective PR or Experiential Campaign, while Mercury was awarded a Gold in Sustained Success as was the Foodstuffs NZ campaign for Pak’nSave called New Zealand’s Most Consistent Brand.
The Effies executive judging panel went on to award the work the overall Grand Effie.
It was also a good night for DDB Group with Kiwi Rail winning Gold in Short Term Success, and Pet Refuge winning Gold in Charity/Not for Profit.
DB Breweries and Colenso picked up two golds, one in New Product or Service and another in the hard to win Most Effective Integrated Campaign for their work on DB Export Gold for the Low Carb Beer and the campaign called I’m Drinking it for You.
“This is deceptively sophisticated work – the creative and message are so well integrated they deliver the campaign’s intent in every touchpoint. Bravo!”
Stanley Street also made an appearance in this category winning a Gold in Most Effective Integrated with the NZ Police for the campaign called The Deciding Question.
There was a good selection of other winning campaigns that kept the night interesting. These included a win for VMLY&R and Work Safe in Social Marketing/Public Service for Be a Safe Guy.
And OMD, Fuse and TBWA each scored Gold in Most Effective Use of Data with Asahi Beverages NZ for the work with Carlsberg Probably the Best Time.
Andrew Geoghegan, global head of consumer planning for Diageo UK, this year’s international Effie judge said: “Has a decision ever been reached so quickly? The judges unanimously awarded PaknSave’s Stickman the Grand Effie.
“This is deceptively sophisticated work – the creative means and message are so well integrated they deliver the campaign’s intent in every touchpoint efficiently and effectively.
“Tapping into culture drives everyday relevance and that competitive brand truth about being a real NZ brand. Most of all they have stuck with and evolved the work over years and have impressive results in a tough category. Bravo!”
Share this Post
