AUCKLAND, Today: The company previously known Outdoor Media Group (OMG) has rebranded to Cartel Media, and celebrated with a new take on ad options at Eden Park – via the Effies.
Daryl Harris, MD of the NZ-owned, Newmarket-based indie media agency, said: “To highlight the fact that Cartel can get brands into places that no other media can, we created personalised posters for Effies finalists and popped them up in the bathrooms at the awards.
“The following day Cartel then followed up with personal drop-offs to agencies with deliveries of No Ugly (a beverage designed to help cope with the morning after the night before) and a personalised note of congratulations.
“A good number of the agencies have been in touch with Cartel to say thanks for thinking of them.”
“A good number of the agencies have been in touch with Cartel to say thanks for thinking of them, indicating that the campaign hit the spot.
“And we are where your audience loves to be. Whether it’s working out in the gym, having a pint at the pub, playing indoor footy with mates, or hitting a favourite holiday spot, Cartel have advertising options that span many different lifestyles.
“With a nationwide selection of permanent and pop-up ad spaces, we specialise in getting brands in front of any target audience when they are at their most relaxed and receptive, at their favourite place away from home.
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