AUCKLAND, Today: Janda Productions, owner of the annual New Zealand Television Awards, has partnered with UK-based production house Grabyo to increase the social reach of its 2019 awards show with real-time video and influencer syndication.
Janda will use Grabyo’s browser-based video production platform to clip, edit and share video clips from the Huawei Mate30 Pro NZ Television Awards to social media in moments.
By providing live social video updates, Janda aims to ensure the awards can be accessed from anywhere in the world by increasingly mobile-centric audiences.
The production company will increase exposure for event sponsors and raise awareness of the event with branded video bumpers, automatically added to clips distributed through Grabyo.
“The awards have grown in popularity and we want to make sure the night is enjoyed by as many people as possible.”
Janda will also raise awareness of the awards by leveraging the social reach of New Zealand’s finest television talent who will be in attendance.
Once clips are created using Grabyo, janda will share relevant branded clips with high-profile influencers at the event and encourage them to distribute across their own channels.
By tapping into the social networks of actors, directors, and producers across New Zealand’s TV industry, Janda is able to reach a highly targeted audience with tailored video content.
Janda director Andy Dowding said: “The Huawei Mate30 Pro NZ Television Awards is a huge night for the local media industry. The awards have grown each year in popularity and we want to make sure the night is enjoyed by as many people as possible.”
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