AUCKLAND, Today: M+AD had a forgettable day on Friday – committing two nasty errors. First we stuffed up our story about Scroll Media’s new client – NZ’s venerable daily newspaper title, The Otago Daily Times.
Our story achieved something that generations of competition from radio & TV has failed to do – put the famous broadsheet out of the print business, and relegated it to online only.
The error came about as a result of an email misunderstanding between Scroll and M+AD.
“The ODT is still one of the oldest and most respected print dailies published anywhere in the English-speaking world.”
To clarify – Scroll won the online business only, while the ODT retains its focus as one of the oldest and most respected daily newspapers in the English-speaking world.
Having said that – this is the kind of basic information you do not expect a media “expert” like M+AD’s ed to get wrong. He hangs his head in shame!
Mental as anything
The second was to credit (wrongly) the Mental Health Foundation as sponsors of the agency Xmas party being organised by K Rd-based PR agency 818.
The 818 release billed this as a Like Minds party, which we mistook for a Mental Health programme of the same name.
Which is why we’re running that same story – minus the mental health bit – today.
Doh!
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