AUCKLAND, Today: Dentsu Aegis Network and the Movember Foundation have fired up a Happy Hour campaign – but it’s not about cheap drinks; it aims to build routine conversations between men and improving NZ’s mental health.
DAN Auckland strategy director Ryan Jordan said: “Talking about mental health continues to be a struggle for many Kiwi men, and while initiatives like A Moment Against Silence [scroll down for the link] are doing a great job of raising awareness and changing behaviour, there is still a long way to go.
“Happy Hour will happen every day from 5pm to 6pm and will encourage men to reach out to friends and family. To spend some time talking, pick up the phone, drop someone a text, anything that will facilitate meaningful conversations.
“And not just because it’s nice, but because strong personal connections have a huge part to play in the fight against depression.
“We spend a lot of time trying to reach those who are struggling, but it’s just as important to reach those who aren’t.”
“Men in New Zealand need to use their time more effectively to check in on their mates and let them know that they are there when times are tough. Because a little chat can make a big difference.”
BC&F Dentsu associate CD Brad Stratton said: “We spend a lot of time trying to reach those who are struggling, but it’s just as important for us to reach those who aren’t.
“We identified a moment between finishing work and getting home that could be put to better use, whether it’s a chat during a commute or a quick beer after work, it all helps create an environment where men feel comfortable sharing.
“The campaign will be predominantly focussed around the 5-6pm period using broadcast media, with help from brand partners Lion, Auckland Transport and Spark to help spread the message through their owned and social channels.”
CREDITS
Advertising network: Dentsu Aegis Network
Client: The Movember Foundation
Share this Post
