AUCKLAND, Today: With new advertising partner Contagion, Go Rentals is celebrating 20 years in the business and their “industry-leading frictionless service” with a fully integrated, nationwide campaign.
Go marketing manager Jo Wedlock said: “Contagion picked up on our fresh new branding really quickly and have delivered a visually impactful campaign that will clearly differentiate the Go Rentals brand.
“It’s not about picking up the car, but the great bits once you do. By focussing on the holiday experience, we can differentiate our brand and provide a clear reason to choose us.”
Contagion ECD Todd McCracken said: “Travel is all about stories, so we’ve created visual stories in all our executions. It’s great to extend our knowledge of all things tourism in New Zealand, to help another great Kiwi company win.”
CREDITS
Client: Go Rentals
Head of Marketing and Brand: Jo Wedlock
Agency: Contagion
Senior Planner: Dean Taylor
Executive Creative Directors: Bridget Taylor, Todd McCracken
Senior Account Director: Carla Tamahori
Creative Operations / Designer: Mike MacKinven
Designer: Tama Ratapu
Photography: Paul Jones
Media agency: FCB Media
Group Business Director: Alex Bunnell
Strategist: Kate Grigg
Account Executive: Genevieve Barker
Share this Post
