AUCKLAND, Monday: Special Group has won a pitch for health insurance company Partners Life – previously with Assignment and VMLY&R.
“Partners Life is proudly a Kiwi-operated company, and – like Special Group – began as a humble start-up with big ambitions,” said chief commercial officer Tony Arthur.
“Today, Partners Life is a recognised industry leader in life and health insurance and has become the fastest growing life insurer in New Zealand.
“We are very excited to be working with the team at Special who will help us evolve our brand work and continue to disrupt in our competitive insurance landscape.”
“Special Group is a proud independent company taking on the world, and that resonated with us.”
Senior brand manager Tina Morgan said: “We were impressed by Special Group’s obvious market-leading strategic and creative thinking.
“They are also a proud independent company taking on the world, and that resonated with us.”
Special co-founder/ceo Tony Bradbourne said: “Partners Life has a unique tone of voice in a category that often doesn’t have much of one. They are also passionate and driven people and we love that.”
Special head of client service Storm Day said: “We are delighted to be working with the wonderful team at Partners Life and couldn’t be more excited about developing a partnership, and building the brand that Kiwis trust their lives with.”
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