AUCKLAND, Today: Outdoor specialist Go Media has joined (wait for it …) the Interactive Advertising Bureau NZ, describing the move as “an important step in the development of our digital platform and offerings”.
IAB ceo Gill Stewart said: “In joining the IAB NZ, Go Media aligns with a wealth of blue-chip brands, publishers and media companies driving innovative digital solutions. Go Media will also benefit from the support and resources the IAB provides across their member network”.
“We have become more digitally focused and continue to modernise with best in class technology.”
Go Media head of digital Parris Downey said: “We look forward to actively working with the IAB to support clients in the opportunities within digital out of home in New Zealand.
“We become more digitally focused and continue to modernise our properties with best in class technology.”
About Go Media
Go Media is NZ’s largest locally owned outdoor company, with a digital network spanning Auckland, Hamilton, Tauranga, Hastings, Gisborne, Taupo, New Plymouth, Palmerston North, Masterton, Otaki, Levin, Paraparaumu, Nelson, Christchurch and Dunedin.
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