AUCKLAND, Today: As usual, lots to choose from in NZ media in the past week. But hard to beat this beauty from the Recipes page in Stuff’s Sunday Star-Times’s Sunday magazine – created, no doubt, by some lowly, uncredited, sub.
Basically, a good headline (in print, online, or even a PR release) will be factually correct, connect to the reader, attract attention using active words, and match the tone of the article.
A showbiz element can add a touch of colour. Easier said than done!
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