AUCKLAND, Today: New World, New Zealand’s biggest spender on advertising in the supermarket sector, is currently pitching for a new ad agency.
NZ Herald business writer Damien Venuto’s got the scoop in today’s paper (link below, but you may need a premium sub to access it).
“After receiving enormous interest in the account, New World has shortlisted three agencies to potentially work on its business: DDB, FCB and Pitchblack,” Venutto reports.
99 out?
“The shortlist of pitch finalists indicates that the supermarket will be parting ways with incumbent ad agency 99, which has worked on the business for the past nine years.”
- Read the full story here
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