AUCKLAND, Today: NZME launches its new-look Driven magazine this Saturday 14 March as a standalone title within the pages of the Weekend Herald.
Driven GM Greg Cassidy said: “Driven is the authority on all things motoring. We deliver great automotive journalism, produce reviews car buyers can have confidence in and provide the automotive industry with a great platform to reach audiences.
“The time is right to take Driven to the next level creating an even deeper connection with our readers and advertisers.”
“Driven will feature new sections – Life, Adventure, Green, and Tech, encompassing readers’ interests beyond the car.
“The refresh of the print edition will be backed up by the on-line platform.”
“Life will feature personal profiles, travel, and bucket-list road-trip destinations. Adventure will cover mountain biking, snow and water sports and the journey required to get to there. Green looks beyond electric cars, and Tech will explore the latest technology.”
Driven ed Dean Evans said: “We’re refreshing, expanding and evolving so that Driven is as entertaining as it is informative.
“In a new ‘magazine’ format it will be equally at home in a cafe, doctor’s waiting room or mechanical workshop. Unlike other car market places, Driven is unique in that it offers a one-stop shop for all things motoring. With editorial news and reviews for both enthusiasts and casual readers at its core, it’s also a popular platform for those looking to buy and sell.”
The refresh of the Driven print edition will be backed up by its on-line platform.
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