PARIS, Today: France-based British journalist Mark Tungate has issued an updated Adland – A Global History of Advertising (2nd Edition) – a groundbreaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape.
“Working in advertising is one of the few ways you can be creative – and make money at the same time.”
This well-researched book was first published in 2013.
The Kindle version costs US$19.27, hardcover version is US$33.80, and the paperback is US$20.26.
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