AUCKLAND, Today: Dentsu Aegis Network NZ has appointed Gavin Becker as managing director of its digital experience agency, Isobar. He replaces Ian Howard, who left the company in March – for parts unknown.
Becker will be responsible for “continuing the commercial growth” of Isobar across New Zealand, including showcasing the agency’s capability to creatively solve complex business problems.
With over 20 years’ experience spanning startups, creative agencies and innovation consultancies, Becker has deep knowledge of emerging technologies, human-centred product innovation and experience design.
He joins Isobar from North, an innovation accelerant he founded that helps businesses identify, build and nurture customer-centred products, experiences and ventures.
Prior to this, his career spanned New Zealand and the United States, including senior leadership roles with Colenso BBDO, Made by Many, AKQA and Twitter.
“He previously held leadership roles with Colenso and Twitter.”
DAN NZ ceo Robert Harvey said: “It’s never been a more important time to hire someone like Gavin. As we emerge from the current situation, we need to ensure we have the very best digital economy leadership with a passion to drive innovation for our group and clients.
“I’m thrilled to bring Gavin into the business and couldn’t imagine a talent more right for the times.”
Gavin Becker said: “Joining Isobar at a time when human connection and experience matters more than ever is just incredible – I can’t wait to get started.”
Becker will report to ceo Robert Harvey, and will also sit on the DAN NZ leadership team.
About Isobar
Isobar is a global digital agency transforming businesses and brands through the creative use of digital. With 6500 digital experts in 85 locations across 45 markets in Americas, EMEA and APAC, Isobar delivers experience-led transformation, powered by creativity through our end to end service offering. Isobar is a wholly owned subsidiary of Dentsu Inc.
About Dentsu Aegis Network
DAN ANZ is made up of 12 agency brands, including Isobar, BWMD, MKTG, Dentsu X, iProspect, Vizeum, Amicus Digital, Accordant, Cox Inall Ridgeway, Haystac, gryo and SMG Studio. Globally, the network operates in 145 countries with 47,000 specialists.
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