SINGAPORE, Last night: New Zealand and Australia have scored 22 finalists apiece at the 2020 Asia Pacific Effies – just behind India, which has 23 finalists.
The Kiwi finalists are …
- Colenso BBDO (7)
- BC&F Dentsu (5)
- DDB (5)
- Stanley St (4)
- Krunch.co (1)
All up, there were 122 finalists. The shortlist is led by Ogilvy (27 finalists), followed by BBDO (12 finalists) and McCann Worldgroup (10).
The finalists were named after four days of assessment by 90 jury members.
This final round of judging was moved to a fully virtual platform in response to the Covid-19 pandemic, with the jurors participating via video conferencing.
“Through are Colenso, BC&F Dentsu, DDB, Stanley St, and Krunch.co.”
THE NZ FINALISTS
- Beverages – Alcohol: Colenso BBDO/DB Breweries’ ceelebrated I’m Drinking It For You
- Financial Products & Services: Krunch Kiwisaver
- Government / Institutional: BC&F Dentsu The Mensus/Movember.
- Government / Institutional: Stanley St, NZ Police The Deciding Question
- IT /Telco: Skinny Colenso BBDO
- New Product/Service: DDB, Auckland Pet Refuge
- Travel / Tourism: DDB, KiwiRail Discover a New New Zealand
- Brand Revitalisation: DDB, Lion The Dance
- Branded Content: Colenso, DB I’m Drinking It For You
- Corporate Reputation: Stanley St, NZ Police The Deciding Question
- David vs Goliath: DDB, AA Insurance Live A Little Freer
- Influencer: Skinny, Colenso BBDO
- Media Idea: Colenso, DB I’m Drinking It For You
- Media Innovation: Colenso, DB I’m Drinking It For You
- Positive Change Environmental – Brands: BC&F Dentsu, Meridian Three Words To Save The World
- Positive Change Social Good – Non-Profit: BC&F Dentsu The Mensus/Movember
- Positive Change Social Good – Non-Profit: Stanley St, NZ Police The Deciding Question
- Seasonal Marketing: DDB, KiwiRail KiwiRail Discover a New New Zealand
- Small Budget – Services: BC&F Dentsu The Mensus/Movember.
- Sustained Success: BC&F Dentsu, NZ Heart Foundation The Second Act
- Youth Marketing: Stanley St, NZ Police The Deciding Question
The winners will be announced in Singapore in September.
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