AUCKLAND, Today: The Level 4 lockdown saw thousands of New Zealanders return to the tried and trusted medium of print for their daily news and information needs.
Stuff’s newspaper subscription acquisitions have increased by more than 220% in the past four weeks.
Stuff chief customer officer Phillipa Cameron said (in a release) the numbers show newspapers continue to occupy an important position in the media landscape – particularly in times of crisis.
“Newspapers are relied upon for their relevance, integrity and trustworthiness, and that’s really valued at this time,” she said.
“They provide a relevant local view of the situation for their readers, as well as some much needed light relief now we have time to enjoy the puzzles, cartoons and entertainment featured in the papers.
“While we’re in our bubbles the convenience of having your paper delivered to your home and being able to have some sense of morning routine – reading the newspaper with your morning cuppa – is something Kiwis have enjoyed returning to.”
“Stuff has been able to distribute its key national and metro titles across NZ during the lockdown, including the Sunday Star-Times, Sunday News, Dominion Post, The Press, Waikato Times, Nelson Mail, Taranaki Daily News, Timaru Herald, Southland Times, Manawatu Standard and Marlborough Express.”
Stuff has been able to distribute its key national and metropolitan titles across the country during the lockdown. These include the Sunday Star-Times, Sunday News, Dominion Post, The Press, Waikato Times, Nelson Mail, Taranaki Daily News, Timaru Herald, Southland Times, Manawatu Standard and Marlborough Express.
In Level 3, Stuff’s magazines – including NZ House & Garden, NZ Gardener and TV Guide –and free community newspapers will recommence distribution from this Monday (4 May).
“Stuff continues to invest in its print offering with products that matter to customers,” Cameron said.
Recent additions include The Forever Project, a national, quarterly publication dedicated to environmental sustainability and climate change, and Homed, a stand-alone collection of real estate publications that sit within the Sunday Star-Times and Auckland community titles.
The Herald, too
A Stuff release cannot be expected to speak for the outfit over the road, but it must be acknowledged that the print edition of the NZ Herald has also done itself no harm during the crisis.
About Stuff Print
Stuff is a collection of products and services that connect Kiwi communities to the stuff that matters, the stuff they love and the stuff that brings us together. With a rich history in print media, Stuff produces nine much loved newspapers across the country, the Sunday Star-Times and a portfolio of community papers and magazines. Accolades include Voyager Newspaper of the Year, Weekly Newspaper of the Year and Best Newspaper Front Page (Sunday Star-Times) at the 2019 Voyager Media Awards, three gold medals (Timaru Herald, Sunday Star-Times and Life & Style) at the 2019 Pride in Print Awards and Best Idea to Encourage Print Readership or Engagement (When Words Matter: Te Reo Maori Masthead Initiative) at the 2019 INMA Global Media Awards.
Stuff’s print plants have been awarded a Kodak Sonora Plate Green Leaf Award, recognising its environmentally friendly initiatives as being some of the best in the world.
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