AUCKLAND, Today: A collection of micro-poems from Kiwi writer Annabel Hawkins goes macro on billboards across Aotearoa, with a little help from Go Media.
The poems – short lists of things we’re all looking forward to once the lockdown restrictions continue to lift in the coming weeks – can now be spotted on billboards in Auckland, Wellington and Christchurch.
The prime real estate was donated by Go Media to the poet to help share words of joy and hope as the country commits to staying home and keeping each other safe.
A published poet, Hawkins’ debut collection This Must be the Place sold out its two print runs, and she has gone on to establish herself as an in-demand freelance content creator and writer.
This latest foray into publically consumable poetry is an extension of the #seeyousoon campaign that she created with independent Auckland-based production company 2113 Creatives.
“No agency was involved – just me (freelance copywriter + strategist, poet) and my friend Patrick Hickley (freelance designer).”
“Poetry is often criticised for not having a space in the commercial world,” said Hawkins. “I think, if anything, this pandemic has brought to life the importance of new ways of vulnerable storytelling people need, want, and resonate with.
“No agency was involved just me (freelance copywriter + strategist, poet) and my friend Patrick Hickley (freelance designer).
“I used to work in media in NZ (at MBM) and at a creative agency in Melbourne. Patrick has just returned from working as a designer in London. So this is a fully-fledged independent gig.”
Proud of their collaboration, Go Media MD Mike Gray said: “lockdown has meant everyone has slowed down, the phone has stopped ringing, the pace of life slowed, and things got quieter.
“People have had time to think about what it all meant and reflect on how life might be different. Annabel’s poems capture the thoughts of re-entry, the re-boot. It’s great to be supporting a wonderful wordsmith at this time.
“Making out/mince pies/Saturday nights/skin touching … it’s all there and we’ll have it soon, her poems promise.”
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