AUCKLAND, Today: Leading independent PR and comms agency Pead PR is relaunching as We Are Pead, a refreshed identity that aims to reflect the company’s growing reputation.
At the essence of the new brand is the promise to provoke action with compelling work.
The rebrand is also a result of the agency’s belief that the perception of PR itself needs to change.
CEO Deborah Pead said: “For too long, we’ve allowed PR to be boxed in narrow terms that suit our competition, and that communications agencies are best placed to develop and activate ideas spanning paid, owned and earned channels.
“Along with our revamped ethos, we have a bold and bright new visual identity, and have invested significantly in video content and a brand new website.
“For too long, we’ve allowed PR to be boxed in narrow terms that suit our competition.
“It’s time for that to change; a PR agency is the best placed to fully develop and activate campaigns that to push boundaries and embrace the flux of the world.”
“We Are Pead also challenges the traditional agency landscape.”
“At the essence of the new brand is the promise to provoke action with compelling ideas and work that cuts through the chaos, demonstrating cultural relevance, intelligence and ground-breaking creativity – across media, content, digital, social, stakeholder engagement, events and activations.
“We Are Pead also reflects the agency’s belief that our perception of PR itself needs to change; empowering communications agencies to produce ideas spanning paid, owned and earned channels – and challenging the traditional agency landscape and marketing framework.
“Provoke action is a demand we make of our work and a challenge we give to our people. We want to create provocative work that excites people to act, rather than creating meaningless noise.”
“There’s no point filling pages of editorial within a newspaper, or investing thousands in social content, if it’s not moving people to action.”
The agency offers consumer, corporate communications and integrated marketing campaigns; using creativity and intelligence to elicit emotion and drive people to connect, like and buy for its consumer clients, and using strategic tactics to shift reputations, resolve issues and protect communities for its corporate accounts.
Deborah Pead: Complementing our provocative revamped ethos is a bold and bright new visual identity – modern, with a hint of ’90s nostalgia – along with substantial investment in video content, an internal communication promise and engagement with its people, and a brand-new website.
“Three of the senior leadership team – Anna Farrera, Louisa Kraitzick & Sarah Munnik – bought shares, allowing the business to remain independent and NZ-owned.”
“After investing heavily in Pead’s corporate skillset over the last few years, the team has diversified again.
“Pead has built an in-house content studio and hired a team of multi-skilled communications professionals including content and partnerships managers, an international hire for head of social & digital, a head of events & activations, and an ex-Virgin head of PR as Pead’s director of integrated strategy.
“Since 2001, Pead has been helping brands navigate an increasingly complex media landscape, building its strong reputation on effective, creative and integrated communications strategies.”
The agency has worked with BMW, Unilever, Xero, Huawei, PUMA, Vodafone NZ Music Awards, L’Oreal, Commercial Bay, and NZ Fashion Week.
Last year, three members of the senior leadership team – Anna Farrera, Louisa Kraitzick and Sarah Munnik – bought shares in the business, allowing it to remain independent and New Zealand owned.
MD Sarah Munnik said: “Pead has been at the top of its game for the last two decades, and this investment helps ensure we’ll maintain that position for the next twenty years too.”
“Our vision is to define the future of PR. From the strong foundations we have today, we will build the communications agency that clients need and want.”
Share this Post
