AUCKLAND, Wednesday: Total digital advertising revenue in New Zealand continues to climb, reaching over $310 million for the first quarter in 2020 – 6.3% growth on the same period in the previous year.
The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.
Digital has increased its share of total media turnover in New Zealand from 41.6% in 2018 to 45.4% in 2019 (Source: ASA 2019 Media Turnover, May 2020).
Channel growth was led by Social, with almost 18% growth on the same period in the previous year, followed by Search at almost 10%.
“Total Mobile (Smartphone and Tablet) grew by 4%.”
In Q1 2020, within Total Display; Audio, Sponsorship and General Display topped Display channel growth on the same period last year, with growth of 108.6%, 15.2% and 3.5% respectively.
The largest shift in Total Display variance in the quarter by advertising category, was Government Departments, Services and Communities, recording a year-on-year increase of 46%, following closely by Insurance.
Total Mobile (Smartphone and Tablet) grew by 4% in Q1 2020.
The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter.
The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising.
All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.
- More here: www.iab.org.nz
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