AUCKLAND, Tuesday: Freemans Bay-based creative agency Contagion has assembled a new campaign for Energy Online – all shot remotely via LA and NZ.
“It’s proving to be hugely popular,” says ECD Bridget Taylor.
“Energy Online have always been about great value and, at a time when we’ve all been locked at home, unclear what the future holds, savings are more important than ever.
“Using the brand characters Dave and Derrick who launched at the end of 2019, Energy Online, we created a series of five ads showing ways you possibly could go about saving. Then suggesting switching to them would be a better bet.
“As an agency, it’s our job to be there for our clients, in the good times and in times like this.
“We pitched this idea on day two of lockdown, along with a full strategic pathway forward in these strange and stressful times. What I’m most proud of is the extraordinary collaboration, trust and innovative thinking that made it happen.
“Our director was in Perth, producer in London, actor Dave filmed himself and did sound from his Wellington flat, Derrick did the same from LA, and myself, the team and our client all from our individual bubbles around Auckland.”
“Our director was in Perth, the producer in London, our actor Dave filming himself and doing sound from his flat in Wellington, our second talent Derrick doing the same from LA and myself, the team and our client all from our individual bubbles around Auckland.”
Energy Online marketing manager Michael Wood said, “All five online films went live on Friday and we’re starting to see positive sales results already – they’ve clearly resonated with people and their new lives in lockdown.
“It’s great we could get this work out in such challenging times.”
The campaign started last Friday on YouTube, Facebook and TVNZ On Demand.
- The spot at the top of this page is Carpet. View three of the four other tvcs (the 5th is not yet accessible) here: https://bit.ly/2B54DFk
- Here: https://bit.ly/2yxrTe2
- and here: https://bit.ly/2TGhbct
CREDITS
Clients: Michael Wood and Justine Fairlie
Contagion: Dean Taylor
Media: Contagion Media
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