AUCKLAND, Today: The NZ Comms Council, the Australian Communications Council and Linkedin have forged an alliance to launch AUNZ Advertising Effectiveness Rules – Winning or Losing in a Recession, a major new report by Melbourne marketing consultant Rob Brittain and UK adman Peter Field.
On Thursday 18 June, Brittain and Field, two of the world’s leading authorities on advertising effectiveness, will publish their major new report – the first study to examine the implications of Covid-19 and the impending recession for the Transtasman advertising industry.
“This is set to become one of the most talked-about online events in our industry this year.”
Comms Council ceo Paul Head said: “They will unveil the report via a 60-minute webinar that is set to become one of the most talked-about online events in our industry this year.”
The webinar runs 6pm-8pm NZ time (4pm-6pm AEST) on Thursday 18 June.
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