SINGAPORE, Friday: The PR & events team at Dentsu Aegis New Zealand has been named a winner in four categories at the annual PR Awards Asia 2020.
The DAN team won four Golds – including AUNZ Campaign of the Year – for their work on Movember’s A Moment Against Silence and were the only New Zealand agency featured in the awards.
Three of the agency’s Golds came in three categories – Non-Profit, Cause-Related/Public Awareness, and Event PR.
DAN NZ events team GM Kimberly Kastelan said: “We are delighted with the news. It is a great example of what we can achieve as a team and a wonderful way to recognise all the hard work.”
A Moment Against Silence was also the most awarded campaign at this year’s PR Asia Awards.
Movember NZ manager Rob Dunne said: “It’s fantastic news; I am so pleased for everyone involved. The campaign was a great success and to receive these awards just tops it off.”
“The results from the campaign were significant – Kiwis observed the moment live at the stadium, which was also broadcast on all news channels, and in print & digital media.”
A Moment Against Silence sought to challenge the lack of conversation among NZ men about mental health and suicide. Movember wanted to combat the silence that was contributing towards this.
Dentsu Aegis identified the opportunity to work alongside Movember’s partners, NZR, to reframe the common practice of ‘A moment silence’, to ‘A moment AGAINST silence’ and reach Kiwis on a national scale.
Prior to kickoff for the All Blacks vs Tonga, on September 7 2019, Movember asked people not to stand in silence, but to turn around and talk to their mates.
The results from the campaign were significant. More than 25,000 Kiwis observed the moment live at the stadium, which was also broadcast on all news channels and in print and digital media.
During the week of the campaign, a 231% increase in visits to the Headfirst website successfully raised the profile of NZR’s Movember-funded mental health initiative.
More than 500,000 Kiwis watched the video shared on the All Blacks Facebook and Instagram accounts with a reach of 1,519,584 and engagement of more than 95,000 (likes, shares and comments).
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