CANNES, Sunday: A 2020 festival online feature called Lions Live went, er, live yesterday at 12 noon British time (11pm in NZ). Effectiveness experts James Hurman and Peter Field presented a major new global WARC study of creative effectiveness.
Hurman, of course, is a former Colenso BBDO chief strategist and Y&R MD, now an innovation consultant at indie Auckland shop Previously Unavailable. Field – already well-known in NZ – is a London-based effectiveness guru.
The Hurman/Field session showcased a new framework created from an analysis of nearly 5000 case studies and heralds the long-awaited arrival of a universal definition and shared language of effectiveness.
“The promise: ‘A packed week of global perspective, intimate interviews, beautiful short films and original thinking on what’s next for creativity’.”
You’ve miss the live show – but can still catch it in full by registering at the link (scroll to end).
The organisers promise “a packed week of global perspective, intimate interviews, beautiful short films and original thinking on what’s next for creativity”.
They offer a curated programme of live-streamed and on-demand sessions – “featuring original thinking, exclusive insights, guidance and resources available to everyone”.
WARC’s David Tiltman takes a deep dive into what a long-term change in distribution will mean for the effective investment of marketing budget.
And there’s contributions from Jill Baskin (Hershey), Cheryl Calverley (Eve Sleep), Patrick Miller (Flywheel), Tiffany Lilze (Procter & Gamble), Elijah Whaley (Parklu), and Jerry Daykin (GSK).
- The Lions Live site
- Register here
- Last week’s story
- James Hurman’s LinkedIn page
- Last week, Peter Field featured in M+AD in a discussion on Australia/NZ effectiveness rules here
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