AUCKLAND, Wednesday: US-based Magnite, which bills itself as the largest independent sell-side advertising platform, has appointed Yael Milbank as MD for New Zealand.
Millbank was previously Telaria NZ GM (prior to the merger of Telaria and Rubicon Project), and before that he was GM for online sales at TVNZ and head of advertising at Trade Me.
Millbank said, in a statement issued today: “Magnite NZ offers the industry its unbiased publisher-focused technology to support the monetisation of BVOD and all other formats including mobile, desktop display, and audio.
“The company has very strong relationships with New Zealand publishers including TVNZ, MediaWorks, Trade Me and Stuff.
“The New Zealand digital advertising industry continues to grow with the most recently released IAB NZ Digital Advertising Expenditure Report finding that total advertising revenue reached over $310 million for the first quarter of 2020.
“Magnite has strong relationships with TVNZ, MediaWorks, Trade Me and Stuff.”
“ThinkTV also reports that 1.39 million New Zealanders watch a NZ BVOD platform every week, reaching six out of 10 25-54-year-olds in a typical week.
TVNZ commercial director Jodi O’Donnell said: “The rapid pace that media and audience behaviour has evolved is fascinating from a broadcaster perspective, but it also necessitates action to future-proof our business.
“Magnite is a trusted partner that has helped us keep up with trends and forward-facing in terms of where we are investing time, talent and resources.”
Omnicom Media Group NZ head of platforms Azriel Chansaid: “The merger of the two independent SSPs is a huge win for buyers and sellers. Magnite will be one of the largest strategic enablement partners of audiences across omnichannel inventory types with unprecedented scale in New Zealand.”
MediaWorks commercial director Glen Kyne said: “We have partnered with both Rubicon Project and Telaria over the past five years and are thrilled to see them come together to form a truly global SSP. Working with a partner that understands our business and robustly supports our multi-channel monetisation strategy is essential to our continued growth and success.”
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