AUCKLAND, Thursday: Stanley St has appointed Renée Smith as group media director. Smith is an award-winning media and marketing professional, with 15 years’ experience in media agencies, media-owner roles and clientside head-of-media roles.
Before joining Stanley St, she worked for Optus Telecommunications and Samsung Australia, and returns to New Zealand after a 12-year overseas stint.
In Australia, she collected a B&T 30 Under 30 award in 2013 and had campaigns shortlisted at the Festival of Media Asia, AdNews Campaign of the Year and Media Federation Awards.
She’s a B&T Awards winner for Best Use of Sponsorship, and placed in Marketing Magazine Australia’s Top 10 experiential campaigns globally.
“With business consulting, strategy, media, data, creative, production, social, shopper and PR under one roof, Stanley St is positioned to deliver innovative solutions.”
Stanley St head of media Andrew Reinholds said: “We’re thrilled to have Renée join permanently after working with the team on a contract basis.
“She is a driven and experienced individual who understands all aspects of the media industry, and will excel in leading the Tourism New Zealand account.
“The appointment of Renée Smith, and recent win of the Tourism NZ account, builds on the momentum Stanley St has been curating since their move to becoming New Zealand’s largest locally-owned advertising agency in mid-2019.
Renée Smith said: “It’s refreshing to be part of an agency that has a progressive integrated model.
“With business consulting, strategy, media, data, creative, production, social, shopper and PR all under one roof, Stanley St is competitively positioned to design and deliver innovative solutions for its clients.”
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