AUCKLAND, Today: Paradise Press – a slow-art ‘kindness’ initiative launched by freelance creative duo Patrick Hickley and Annabel Hawkins – started its first collection Friday, running through August.
Twenty-five percent of proceeds will be donated to Auckland-based The Kindness Institute, which works to support the mental wellbeing of marginalised Kiwi rangatahi (youth).
Hickley is a graphic designer at Auckland creative agency Hey You; Hawkins is a copywriter/digital strategist who previously worked at MBM NZ and Taboo Melbourne.
Their slow art initiative, Paradise Press , aims to connect young artists with young buyers using a sustainable business model.
Paradise Press is a digital gallery concept born out of lockdown where the two flatmates, having recently returned to Aotearoa from years overseas, saw a need for a platform that connected young talent with young buyers in a sustainable way.
“It’s like the slow-food movement. When we learn to wait for the things we want, we appreciate their value way more.”
Hawkins said: ‘We’re a circular business model that honours the work creatives are doing in their side hustles or after dark.
“It’s like the slow-food movement. When we learn to wait for the things we want, we appreciate their value way more. Paradise Press is a platform that untangles the quickfire satisfaction of buying things online by slowing down the whole process.
“The slow-art initiative, where collections are limited edition and orders are printed at the end of the campaign period and sent out over the following month, is an idea to slow down the instant gratification people have with online shopping as well as democratising peoples’ access to art.
Hickley said: “The concept came from the lost possibility of travel. Everyone’s spent so much time within their walls this year, we wanted to bring a piece of paradise into that space. We know so many talented people making amazing art on the side, we knew it deserved to be seen.”
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