AUCKLAND, Today: NZ-owned publisher Parkside Media has acquired iconic magazine brands Home and Fashion Quarterly from failed German publisher Bauer.
These titles now join Parkside Media’s stable of category-leading niche-interest titles.
Parkside business director Michael White said: “The additions align with our strategy of building audience reach and positioning ourselves as a specialist content provider.
“Telling stories to engaged audiences via the authority of a brand they trust, regardless of the channel they’re delivered on, is our objective.
“Publishers are content producers first, and at Parkside Media we’ve been delivering our content in channels beyond those we own since our inception.
“While the print titles are very much part of the foundation of the connection with readers, it’s the audience and engagement that is the opportunity we see in the acquisition.
“The additions align with our strategy of building audience reach and positioning ourselves as a specialist content provider.”
“The brand recognition, reach, and cultural relevance that Home and Fashion Quarterly provide means we can now service enthusiast audiences that span a full New Zealand-wide demographic, which will be a great benefit to what we can offer as a media company.
“Home and Fashion Quarterly joining Parkside’s specialist titles The Shed, D-Photo, Auto Channel, New Zealand Classic Car, NZV8, and NZ Performance Car, as well as an extensive catalogue of television and digital content that the company has produced during its 30-year history.
“The pedigree of the new titles is complementary, with Home having been established in 1936, and a respected showcase for the best of New Zealand residential architecture, while Fashion Quarterly is recognised as New Zealand’s trusted style authority for 40 years and the country’s most widely read fashion title.”
Planning for new issues of Home and Fashion Quarterly is under way, with Parkside Media currently assembling the teams and encouraging anyone that used to work on the titles to get in touch and see what they might be able to offer in the new mix.
“We can’t wait to get it all under way and look forward to getting this content back out amongst the readership and connecting with them in even more ways than before,” White said.
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