SYDNEY, Today: Aussie agency Sibling (a bespoke agency set up by WPP AUNZ) has created a new Christmas campaign – The Night (way) before Christmas –for Transtasman shopping centre chain Westfield.
The integrated campaign will launch across 42 Westfield centres in Australia and New Zealand as well as earned, owned and paid channels, including:
- TV advertisements will feature across all major metro & several regional networks across both Australia and NZ
- Radio will be used to promote services and opening hours closer to Christmas
- Broadcast across the Westfield SmartScreens & SuperScreen network – over 1500 screens
- Digital buy across YouTube, Mobile Display and Facebook
- PR and social
Owner Scentre Group will launch the campaign through Sibling Agency, the full-service agency offering established by WPP AUNZ dedicated to the Westfield brand.
- View the tvc below:
CREDITS
Client: Scentre Group
Head of Content and Programming: Bronwyn Cooper
Group Manager, Content: Ros Lil
Brand Experience Manager, Content: Dani Rivett
Creative Agency: Sibling
Managing Partner: Sarah Hazen
Executive Creative Director: Penny Buck
Associate Creative Director: Libby Young
Art Director: Grace Bortolazzo
Senior Copywriter: Sean Corcoran
Strategy Director: Laura McRae
Account Director: Heidi Verlaan
Media Director: Agnes Gudz
Head of Production: Elissa Maine
Head of Studio: Grant Hendren
Production Company: Photoplay Films
Music Composition and Sound Design: Otis Studios
Media: Ikon Communications
Director: Lance Kelleher
Offline Editor: Rohan Zerna
Online/Grade: White Chocolate
Colourist: Ben Eagleton
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