The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.
The briefing takes place at Waipuna Hotel, Mt Wellington, on Wednesday 5 November (scroll down for the details)
“Advertising in the therapeutics sector is complex,” Mouat says. “Our annual briefing will be of value for all marketers responsible for advertising therapeutic products and services including natural health products, over the counter medicines, prescriptions, medicines and medical devices.”
Presentations will include:
- Update from the Advertising Standards Authority
- Recent decisions from the Advertising Standards Complaints Board
- Changes to Food Legislation from the Ministry for Primary Industries and how this will affect you
- TAPS interpretation and implementation of Edition 16 of the Medicines NZ Code of Practice
- Issues relating to comparative advertising
- How to make the most of the TAPS service
The briefings will be presented by:
- Lindsay Mouat – CEO, Association of New Zealand Advertisers – Introduction
- Derek Fitzgerald – Manager of Compliance, Medsafe – NZ Medicines Legislation
- Hilary Souter – CEO, Advertising Standards Authority – ASA update and recent ASA Complaints Board decisions
- Julia Edmonds –Acting Manager Food Science, Ministry for Primary Industries – Changes to Food Legislation and How this will Affect You
- Peter Pratt – TAPS Adjudicator – TAPS Update & Making the Most of the TAPS Service
- Nigel Andrews – TAPS Adjudicator – The Pitfalls and Challenges of Comparative Advertising
- Claire Hofer – TAPS Adjudicator – TAPS Application of Edition 16 of the Medicines NZ Code
Where/When/How much?
When: Wednesday 5th November 2014
Time: Registration & Morning Tea from 9.00am (Start 9.30am)
Where: Waipuna Hotel
58 Waipuna Road, Mt Wellington, Auckland
Complementary parking onsite
Registration: ANZA & CAANZ members: $55 (incl gst). Non-ANZA Members: $75 (incl gst).
To register, you need first to obtain a digital rego form from anza@anza.co.nz.
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