AUCKLAND, Wednesday: Parnell-based B2B agency Energise has welcomed Melissa Semmens as marketing manager, after a 15-year marketing career here in NZ.
Energise brand director Rosina Webb said: “We’re delighted to have Melissa and her wealth of marketing experience to our growing team.
“Melissa’s appointment will enable Energise to assist with the increased demands of the dairying and agricultural sectors which are calling for more support around their digital marketing.
“This year, we’ve seen strong growth in these sectors, despite the economic challenges presented by Covid-19.
“Melissa will oversee the day-to-day management of Energise’s biggest client, Agvance Nutrition.”
“Melissa was responsible for large international brands across the building, FMCG and media industries. She has extensive experience in both traditional and digital marketing, as well as a background in farming and agriculture.
“She will oversee the day-to-day management of Energise’s biggest client, Agvance Nutrition.
Semmens said: “I have always been fascinated by customer behaviour – why do people purchase the things they do and how can we influence this purchase behaviour?
“I especially enjoy the insights and research aspects of marketing, and everything I do as a marketer is driven by this consumer data.”
About Energise
Energise was founded 11 years ago and has experience and expertise covering the full spectrum of marketing activity. Energise is focused on building iconic Kiwi brands, inspiring possibilities and offering strategic-led action for businesses who want to grow, compete and achieve.
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