AUCKLAND, Monday: FCB and PHD have engineered a NZ Post campaign – running on Go Media’s nationwide digital billboard network – to extend their brand recognition into hard-to-reach cities and towns.
The campaign is part of NZ Post’s move to a single brand and refreshed visual identity.
NZ Post marketing GM Sarah Sandoval said: “While NZ Post is a national brand, it is also revered as a local brand in the communities we serve, because of the way we connect people across neighbourhoods.
“Go Media’s reach into unique OOH markets is further enabling us to establish recognition of our brand imagery with more New Zealanders.”
“We are observing more national advertisers wanting to communicate with customers in the regions.”
The campaign running on 50 large format digital screens provides coverage in the competitive metro markets plus exclusive markets that extend the reach opportunity up to 71% of the population, including Lower Hutt, Hastings, Invercargill, Kāpiti Coast, Nelson, Gisborne, Taupō and Levin.
“We are observing more national advertisers wanting to communicate with customers in the regions they have a presence. Our digital network is well suited to their needs and comes with the advances of production efficiency, audience based trading and flexible ways to buy”.
Go Media GM Simon Teagle says the company has 16 new screens going into the market in the next four months.
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