AUCKLAND, Monday: Indie agency BCG2 is “now working” with real estate business Property Brokers, with 80 offices and 850 staff throughout provincial New Zealand.
Account manager Jess Dearsley said there was no pitch and no incumbent. “We were asked to create the work off the back of the highly visible FMG work in market.”
The agency has now created a new campaign, across TV, print, radio and digital.
Property Brokers marketing manager Tony Mordaunt said (in a release): “We were keen to work with BCG2 as we saw they truly understand provincial and rural New Zealand from their ongoing work with FMG.
“They have offices in Grey Lynn, but we don’t hold it against them.
“Their team have developed an incredibly fertile creative platform that allows us to tell our authentic story that aligns well with our growth ambitions.
“The great thing about working with businesses like Property Brokers is they are authentic and real. Being part of the fabric of towns they live and operate in, their local knowledge is unsurpassed.”
“BCG2 was tasked to tell this story across residential, lifestyle, commercial and rural segments in provincial New Zealand.”
BCG2 MD Michael Jarvis said: “The great thing about working with businesses like Property Brokers is they are authentic and real. Being part of the fabric of towns they live and operate in, their local knowledge is unsurpassed.”
“The key was to dramatise their biggest competitive advantage – you don’t get one agent selling your property; you get all 850+ staff across the country who have a really deep local knowledge of provincial New Zealand.
“We developed a campaign to bring this thought to life with plenty of charm and a new positioning: Local knowledge, all over New Zealand.”
There are currently three tvcs (all 30sec) in the campaign, written by CD Robin Powell and ECD James Blackwood, and directed by Perry Bradley (scroll down for the links).
BCG2 is a 100% locally-owned agency with a pedigree in comms, design, digital and media.
View the other tvcs below
CREDITS
Client: Property Brokers
Marketing Manager: Tony Mordaunt
Creative Agency: BCG2
Managing Director: Michael Jarvis
Executive Creative Director: James Blackwood
Creative Director: Robin Powell
Account Director: Hannah Musuku
Production Company: BCG2
Director: Perry Bradley
Producer: Jozsef Fityus
Post Production: Toybox
Audio Production: Post Production Sound
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