AUCKLAND, Today: Whittaker’s has released its new Cocoa Pods (“the ultimate locally made premium treat”) with a campaign devised by its agencies of record – MBM (media), The Breakout Room (creative) and SweeneyVesty (PR).
Creative and art direction is by John Plimmer and Duncan Munro. The campaign, which started yesterday, is digital-led with a strong focus on social media, including influencer activity.
The launch is being supported with a tvc campaign featuring Whittaker’s most famous chocolate lover, Nigella Lawson, on free-to-air and on-demand TV.
The tvc was directed from New Zealand and shot in the UK earlier this year.
Whittaker’s co-chief operating officer Holly Whittaker said: “Cocoa Pods are a major innovation for us, following more than five years of development and investment in state-of-the-art new factory equipment.
“The launch is supported with a tvc campaign featuring Whittaker’s most famous chocolate lover, Nigella Lawson, on free-to-air and on-demand TV.”
“Inspired by Whittaker’s beans-to-bar story, they are each crafted into an elegant and unique shape that resembles a natural cocoa pod. Each individually wrapped serve is a generous 12.5g, designed to be enjoyed in two indulgent bites.
“We’re delighted to offer a new locally-made premium chocolate just in time for gifting over the upcoming festive season.
“Whittaker’s Cocoa Pods are proudly palm oil-free like all the rest of our range.”
Whittaker’s other co-chief operating officer, Matt Whittaker, says the commitment Whittaker’s has to sustainability as part of its quality focus includes ethical souring and considerations around packaging.
“Like all of our range that is made with Ghanaian cocoa beans, and are all made at our one factory.
“The packaging for Cocoa Pods has been a key consideration, We’re committed to 100% sustainable packaging by 2025.
Cocoa Pods will be available in supermarkets nationwide from Monday 18 October and at Whittaker’s online gift shop, along with its other gifting assortments.
- View the tvc below
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