AUCKLAND, Wednesday: After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia (geothermal attractions and cultural experiences) as a culturally rich, must-do local activity for domestic tourists.
Augusto commercial director Amy Dufty said: “Te Puia came to us with a unique challenge and one they had never faced before.
“Before Covid, this beautiful place was teeming with visitors. With the borders remaining closed, the challenge was to entice domestic manuhiri who are looking for new places and experiences to see and do within New Zealand to put Te Puia on their travel agenda.”
“This integrated campaign is launching nationwide across digital, social, print and OOH.”
“As well as the world-famous Pōhutu geyser and mud pools, the campaign aims to showcase Te Puia as a rich cultural centre, where New Zealanders can visit to strengthen their connection to Te Ao Māori, and ultimately feel good about being a New Zealander.”
Te Puia’s Sean Marsh said: “We went through a competitive pitch to find a partner that we felt understood who we are.
“With Augusto, we felt that immediately and the journey to get the campaign live has been an incredible process.
“They have created a campaign that shows all New Zealanders what it’s like to experience Te Puia.”
This integrated campaign is launching nationwide across digital, social, print and OOH.
CREDITS
Client: Te Puia
General Manager Sales & Marketing: Sean Marsh
Agency/Production Company: Augusto
ECD: Adam Thompson
Art Director: Ben Carroll
Copywriter: Mitchell Crowe
Commercial Director: Amy Dufty
Senior Account Manager: Ivana Mihaljevich
Head of Strategy and innovation: Oliver Sealy
Video Director: Olly Harris
Producer: Simone Goulding
Production Coordinator: Lucy Caccioppoli
DOPs: Bevan Crothers, Sebastian Cort
Drone Operator: Graeme Murray
Editor: Connor Farrell
Motion: Shaun Madgwick
Grade: Pete Richie
Head of Design: James Davison
Designer: Nina Vasiljevic
Designer: Katie Curd
Stills Photographer: Graeme Murray
Media: Together
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