AUCKLAND, Today: After a competitive process across AUNZ last year, Australia-based multi-award-winning CFD broker Pepperstone has appointed Saatchi & Saatchi New Zealand as its global strategy and creative agency “to assist with the development and launch of a new brand proposition to market.”
Pepperstone global CMO Tony Gruebner said: “With a growing global footprint, licensed in seven jurisdictions and a history of over 10 years, Pepperstone is keen to shake things up.”
Saatchi CD Jordan Sky said: “The light-hearted campaign is designed to stand out from the masses of stock footage and earnest trading communications, taking viewers into the mind of the trader, giving Pepperstone a distinctive voice in the market to grow brand awareness through a memorable platform idea.
“Day traders are such a specific audience with their own unique language and way of thinking, it’s almost like doing a B2B campaign.
“To write this campaign we delved into the world of trading and got inside the mind of a trader – and ultimately figured why not do that literally?”
“This campaign, while not running in New Zealand, launched to a global audience yesterday.”
Tony Gruebner: “The number one reason for Pepperstone’s ongoing success is a passion for continually improving every facet of the trading experience for our clients.
“We do this through a deep understanding of what it means to be a trader and through having empathy for the ups and downs in a typical day, not just financially but emotionally as well.
“I’m excited that with Saatchi & Saatchi NZ we have developed a concept that brings that to life by succinctly encapsulating the internal conflict and dilemma of making crucial decisions, and by extension showcasing the internal dialogue between all the different personality types that sit within every trader.
“This campaign illustrates that at Pepperstone we understand the full array of emotions that our clients go through but that what ultimately binds them is the thrill of the challenge”.
Saatchi & Saatchi NZ CCO Steve Cochran said: “These commercials were filmed under quite rigid Covid restrictions. Having a single talented actor on set playing different parts was not only fun but also certainly a good way of adhering to the social distancing rules.”
This campaign, shot by Florence Noble at Eight Films, while not running in New Zealand, launches to a global audience on the 9th of February 2022.
CREDITS
Chief Marketing Officer: Tony Gruebner
Heads of Marketing: Sheetal Maharaj and Anna Simmonds
Agency: Saatchi & Saatchi NZ
Production Company: Eight
Executive Producer: Claire Kelly
Director: Florence Noble
Music: Mike Newport
Sound: Shane Taipari, Franklin Road
About Pepperstone
Established in 2010, Pepperstone has grown to become an award-winning online global forex and CFD broker known for delivering exceptional client service. The Pepperstone group has related entities across the globe and is regulated by the Australian Securities and Investments Commission, the UK Financial Conduct Authority, the Cyprus Securities and Exchange Commission, the Securities Commission of The Bahamas, the Dubai Financial Services Authority, the Federal Financial Supervisory Authority, and The Capital Markets Authority of Kenya.
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