AUCKLAND, Wednesday: Mates full-service brand & design agency in collaboration with production company Supernormal and Hannah Design, has launched a new campaign for skincare product IAMMI.
The campaign went live on Kickstarter today. IAMMI is owned by Lucinda East Kennedy and Burger Burger co-founder Mimi Gilmour Buckley.
East Kennedy said: “IAMMI is inspired by the journey Mimi has been on with her daughter Olympia, who was born with a significant brain injury [quadriplegic spastic cerebral palsy and epilepsy] five years ago.
“It’s Olympia who really steals the show in the emotive two-minute video.”
“It’s Olympia who really steals the show in the emotive two-minute video Supernormal produced for IAMMI.
“Set against a simple yet powerful track, Mimi narrates the Laura Sargisson-directed piece, which showcases the beautiful simplicity of the ritual of skincare.
“For IAMMI’s brand direction Hannah Souter of Hannah Design started by anchoring the colour palette with yellow [Olympia’s favourite colour] and then building it out to represent the strong, bold and unexpected.”
The brand’s stacked logo denotes the building blocks of resilience.
More here …
CREDITS
Video
Production: Supernormal
Director: Laura Sargisson
Executive Producer: Michelle Delaney
DOP: Mason Bennett
Production Manager: Molly Leishman
Creative: Al Keating
Lighting: Kyle Van Tonder
Brand
Design: Hannah Design
Director: Hannah Souter
Digital
Website & Social: MATES Agency
Creative Director: Mimi Gilmour Buckley
Co-General Managers: Holly Speer & Amber Ritchie
Designers: Marilyn Sussex & Amelia Marshall
Account Coordinator: Luca Franich
Web Developer: Stephen Buckley
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