AUCKLAND, Friday: Kantar (now integrated with Colmar Brunton) has crowned FCB’s Mitre 10 With You All the Way as its winner of the 2021 Kantar Supreme Ad Impact Award.
Kantar tested 176 TV ads in total.
With You All the Way tells the story of a Kiwi bloke wanting to build a dream gazebo for but not knowing where to start – until he enters Mitre 10.
Mitre 10 CMO Jules Lloyd-Jones said: “Viewers who were enchanted by the storyline that features a Mitre 10 staff member, our hero figure, who helps the dream come true.
“The runner-up is Turners We Love Buying Cars!”
“The ad combines the message with good storytelling, a touch of humour and a catchy tune, to create an emotive connection with the viewer.”
The runner-up is Turners We Love Buying Cars!
Details?
The Kantar release was very short, and did not identify the production companies, nor the Turners agency.
- More here
- The Turners tvc below
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