AUCKLAND, Friday: Air New Zealand has launched a new 5min safety video via Flying Fish. Tiaki Promise encourages both domestic and international visitors to “care for our place, our culture and our people”.
The story follows Tiaki, a young man who boards a waka rererangi (flying canoe) and sets off on an adventure across Aotearoa.
With the help of Air New Zealand and Julie (a character that embodies the rest of New Zealand), he visits four Māori guardians including Papatūānuku (The Land), Tangaroa (The Sea), Tāne Mahuta (The Forest) and Ranginui (The Sky).
Along the way he seeks advice from these guardians on how better to look after them.
Air NZ marketing GM Jeremy O’Brien said: “As people start to return to Aotearoa, this safety video is an invitation to them to act as guardians while they’re here.
“Air NZ safety videos are world-renowned – Tiaki will be rolled out across the fleet from today.”
“We want tourism to build back better than it was before and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act like guardians of our country.
“Our safety videos are world-renowned and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything he stands for. It’s about being good hosts, and good visitors.
“Julie’s character in the safety video is there to show that caring for New Zealand isn’t something Tiaki can do alone. It requires all of us to follow the Promise and commit to protecting Aotearoa for future generations to come.
“We worked closely with the New Zealand Māori Arts and Crafts Institute to design the waka and its carvings. From there it was taken to the various filming locations and flown on wires to create real shadows and textures for post-production.
“Cutting-edge LED stage screens, used in The Mandalorian TV series, helped to bring the legends of Māori culture to life, and it was this motion technology that created a seamless shift from the real world to the fantastical.”
The video will be rolled out across the fleet from today.
CREDITS
Creative Consultants: Vision Thing
Production Company: Flying Fish
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