AUCKLAND, Today: When the Construction Sector Accord wanted to promote core values and boost membership, inspiring stories about innovation, diversity, sustainability and the Māori construction economy quickly emerged.
Rainger & Rolfe managing partner Ant Rainger said: “The challenge as always, was to produce the most compelling and then deliver with efficiency.
“This was a dream project if you believe in great storytelling and cool NZ companies making a real difference.”
“It’s also a great opportunity to highlight the Construction Sector Accord’s journey towards raising standards and further professionalising the sector.
“Five videos were produced as the first stage of a media and channel programme that includes key properties like LinkedIn and facebook.
“The feedback we’ve had so far has been excellent and the potential to expand the stories, re-edit and/or repurpose is almost infinite.
“And as with most sectors, a strategic approach to the communication plan will be essential to drive membership.”
CREDITS
Construction Sector Accord: Gordon Harcourt, Judy Zhang
Iconiq Construction Group: Nathan Te Miha
Antarctica NZ: Sarah Williamson, Sam Chapman
Leck Electrical: Jamie Smith, Zra, Lila and Bryce Leckie
Metlifecare: Michael Lisowski, Lara Harrison
Rainger and Rolfe: Ant Rainger, Kelly Putter, Simon Mckechnie
InMotion Post: Rob Steel, Issy Stimpson, James Turnbull, Cam Tillotson, Sean Yew, James Farrow
Videographers: Gordon Duff (Christchurch), Canaan Akuhata-Brown (Gisborne)
Tilt Digital Media: John Schofield, Toni Knowles
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